JUNN AMAÍTE is born out of the union of a necessity and an idea of collaboration with artisans. The idea of this collaboration comes from many years ago, wanting to develop an artisanal product since I was young. I based myself on the experiences of traveling all over Mexico. My father, who loved to travel, discover, and try everything, would always take us to at least one market or shop with all sorts of handicrafts. He taught me how to appreciate the great craftsmanship in every type of handicraft. The idea was to create a contemporary fashion brand using hand-embroidery.

JUUN means “only” in Maya, due to every dress being unique. We look for excellent weavers and embroiderers, threads painted with natural tints, and different artisanal techniques.

Mexico is rich in this aspect. It stimulates your creativity to design clothing that has a story behind them, and it goes hand in hand with comfort and design.

We’re always observing nature for inspiration, for it is in constant movement and we translate that movement into the embroidery placement. We talk about the concepts of flowering, of the corn harvest, and geometric shapes.

Simply by being artisanal, the clothes are unique, and we work with various regions of the country with expert artisans in different techniques. When we design a clothing item, we think about the comfortability of the person wearing the item, that it is of easy-care, that they are timeless, and that they last many years.